Once the bohemian heart of London, Fitzrovia is a neighbourhood brimming with character. For centuries, it has drawn free-thinkers and revolutionaries, shaping its reputation as a hub of creativity and nonconformity. That legacy endures today, as Fitzrovia remains an eclectic district at the forefront of London’s cultural scene.
Unlike the busy streets of nearby Soho or Covent Garden, Fitzrovia offers a quieter, more laid-back atmosphere without compromising its central location. Strolling around, you'll discover an endless array of restaurants and bars, alongside Georgian townhouses, hidden courtyards, and sleek modern offices. Scattered throughout are historic pubs once frequented by literary icons like George Orwell and Virginia Woolf, adding to the area's timeless charm.
Fitzrovia is well-connected by several Underground stations:
As well as this, nearby Goodge Street and Oxford Street have direct buses to Victoria, Camden, Islington and beyond.
Top attractions include Fitzroy Square, the British Museum, Charlotte Street's dining options, and the many art galleries and independent theatres scattered throughout the area.
Fitzrovia is a central London neighborhood, located between Marylebone, Soho, Bloomsbury, and Regent’s Park. It sits within the City of Westminster and Camden boroughs, just north of Oxford Street.
Fitzrovia has a rich history of attracting artists, writers, intellectuals, and revolutionaries. Some of its most famous residents include:
Fitzrovia has long been a hub for creatives, radicals, and free-thinkers—something that still defines its character today.
Fitzrovia is semi-posh—it has an upscale feel but isn’t as traditionally luxurious as areas like Mayfair or Belgravia.
Prime Location – It's in central London, just north of Oxford Street.
High-End Dining & Hotels – Michelin-starred restaurants and boutique hotels are scattered throughout.
Historic Charm – Georgian townhouses, stylish apartments, and well-preserved architecture.
Cultural Heritage – It has been home to intellectuals, artists, and writers.
More Relaxed Vibe – It’s not as exclusive or flashy as Knightsbridge or Chelsea.
Mix of Residents – A blend of professionals, students, creatives, and long-term locals.
Independent Shops & Cafés – Less dominated by luxury brands compared to Mayfair.
Overall, Fitzrovia is upmarket but understated, offering a wonderful blend of elegance and creative energy without being overly pretentious.
Once the stomping ground of literary greats like George Orwell, Virginia Woolf, and Charles Dickens, Fitzrovia retains an artistic soul while offering the convenience of central living. With its tree-lined streets, and exciting mix of independent cafés and world-class restaurants it provides a village-like feel just steps away from Oxford Street.
Here is a place that Londoners like to keep to themselves — where the buzz of Soho is just far enough away to let the pace slow down. The streets hum with locals going about their day — exploring Charlotte Street’s culinary hotspots, Rathbone Place’s boutiques, and the leafy calm of Fitzroy Square. It’s central, yes, but it never feels hurried. Fitzrovia is where you retreat, reset, and revel in London at its most refined.