WELCOME TO Fitzrovia

Once the bohemian heart of London, Fitzrovia is a neighbourhood brimming with character. For centuries, it has drawn free-thinkers and revolutionaries, shaping its reputation as a hub of creativity and nonconformity. That legacy endures today, as Fitzrovia remains an eclectic district at the forefront of London’s cultural scene.

Unlike the bustling energy of nearby Soho or Covent Garden, Fitzrovia offers a quieter, more laid-back atmosphere without compromising its central location. Strolling through its streets, you'll discover an endless array of restaurants and bars, alongside a striking blend of Georgian townhouses, hidden courtyards, and sleek modern offices. Scattered throughout are historic pubs once frequented by literary icons like George Orwell and Virginia Woolf, adding to the area's timeless charm.

Apartments near Fitzrovia

Coming in mid-2025, our Fitzrovia properties will offer unmatched access to this thriving neighbourhood. For now, explore our nearby apartments just a short walk away.

In the area

Health & Fitness
Fitzrovia really knows how to keep up to date with the trends in the active space. Reconnect at Flow Yoga or join a class on one of the boutique gyms situated just around the corner. There is always an opportunity to walk or ride your bike around the many delights of the city.

Gallery

Frequently asked questions about living in Fitzrovia
How is the public transport in Fitzrovia?

Fitzrovia is well-connected by several Underground stations:

  • Goodge Street: Northern Line
  • Tottenham Court Road: Central Line and Northern Line
  • Warren Street: Victoria Line and Northern Line

As well as this, nearby Goodge Street and Oxford Street have direct buses to Victoria, Camden, Islington and beyond.

What are the best places to visit in Fitzrovia?

Top attractions include Fitzroy Square, the British Museum, Charlotte Street's dining options, and the many art galleries and independent theatres scattered throughout the area.

Where is Fitzrovia?

Fitzrovia is a central London neighborhood, located between Marylebone, Soho, Bloomsbury, and Regent’s Park. It sits within the City of Westminster and Camden boroughs, just north of Oxford Street.

Which famous people have lived in Fitzrovia?

Fitzrovia has a rich history of attracting artists, writers, intellectuals, and revolutionaries. Some of its most famous residents include:

Writers & Poets

  • Virginia Woolf – The influential modernist writer and member of the Bloomsbury Group.
  • George Orwell – The author of 1984 and Animal Farm lived in Fitzrovia while working as a bookseller.
  • Dylan Thomas – The Welsh poet was a regular at Fitzrovia’s historic pubs, particularly The Wheatsheaf.
  • Arthur Rimbaud & Paul Verlaine – The French poets lived in Fitzrovia during their turbulent relationship.

Artists & Creatives

  • John Constable – The renowned landscape painter lived in Fitzrovia in the early 19th century.
  • Ford Madox Brown – The Pre-Raphaelite painter resided here for a time.

Revolutionaries & Thinkers

  • Karl Marx – Before settling in Soho, Marx spent time in Fitzrovia, frequenting its intellectual circles.
  • George Bernard Shaw – The playwright and political thinker lived and worked in the area.

Musicians & Performers

  • Bob Dylan – He played some of his earliest London gigs in Fitzrovia’s folk clubs.
  • Pink Floyd – The legendary rock band was formed by students from Regent Street Polytechnic, near Fitzrovia.

Fitzrovia has long been a hub for creatives, radicals, and free-thinkers—something that still defines its character today.

Is Fitzrovia posh?

Fitzrovia is semi-posh—it has an upscale feel but isn’t as traditionally luxurious as areas like Mayfair or Belgravia.

Why Fitzrovia Feels Posh:

Prime Location – It's in central London, just north of Oxford Street.
High-End Dining & Hotels – Michelin-starred restaurants and boutique hotels are scattered throughout.
Historic Charm – Georgian townhouses, stylish apartments, and well-preserved architecture.
Cultural Heritage – It has been home to intellectuals, artists, and writers.

Why Fitzrovia Isn’t Over-the-Top Posh:

More Relaxed Vibe – It’s not as exclusive or flashy as Knightsbridge or Chelsea.
Mix of Residents – A blend of professionals, students, creatives, and long-term locals.
Independent Shops & Cafés – Less dominated by luxury brands compared to Mayfair.

Overall, Fitzrovia is upmarket but understated, offering a wonderful blend of elegance and creative energy without being overly pretentious.

Our other neighbourhoods

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